A Fabulous Affair intends to take advantage of the large amount of free publicity that will occur from its first event, the Star Foundation fund-raiser on October 5, 19xx.  This event normally draws celebrities from corporate tycoons to movie stars.  As a result the press delegates a large amount of space and air time to this event.  Jack Banquet and his staff will all be in attendance at this event in order to make valuable contacts by networking amongst the celebrities.  

At present, a very minimal budget has been allocated to public relations, in the form of charitable donations and community events.  These efforts will pursued by the owner, his associates and eventually a sales staff on an ad hoc basis and as circumstances warrant, through networking.  For instance, Jack Banquet, Jane and John are presently working on a charity package in which they will waive the commission in lieu of the publicity the event could generate by donating the commission back to the charity.  Two charities have been approached that are very interested in this package.  Such events will create tremendous publicity since the charities are noteworthy and the sponsors are all major celebrities.  Additionally, this will result in a tremendous cost-savings for the start-up efforts, given the fact that the PR budget will minimal, the money will go to worthy causes and the publicity generated will be essentially free.